Larch St. Market
A cheerful identity for a Saturday farmers’ market: a tree mark, a family of produce icons, posters, totes and price cards.
- Concept project
- 2026
- Brand Identity
- Brand identity
The brief
Larch St. Market runs every Saturday from May to October with around forty farms and makers. The organisers needed one look across posters, bags and stall signs, used by people who are not designers.
Design direction
A simple larch-tree mark and a heavy, friendly grotesk set the tone. A family of produce icons built from basic shapes lets each vendor have their own sign while everything still matches.
Production
Posters are risograph-printed in green and tomato red; totes are screen-printed in one colour. Vendors get a fill-in price card template they can print at home.
40 vendors
One mark, a set of icons and a template every stall can use.
Make it simple enough that a farmer can use it at 7 a.m.
Shae-Lynn McKenzie
Graphic design
