Lakeshore Jazz Weekend
A three-poster series, tickets and a programme for a free waterfront jazz festival, built from three simple shapes and two colours.
- Concept project
- 2026
- Posters & Packaging
- Poster design and art direction
The brief
Lakeshore Jazz Weekend runs three free nights on the Toronto waterfront. It needed one poster per night, a day pass and a pocket programme, all printable on a small budget.
Design direction
Each night gets one shape: rings for the opening trio, stacked arcs for the big band, a bar graph for the closing quartet. Navy and orange swap places across the series, and one heavy wide grotesk holds them together as a set.
Production
The posters were screen-printed in two colours on 170 g uncoated stock and wheat-pasted along Queens Quay. Tickets and the programme reuse the same grid, so the whole festival reads as one family.
3 nights, 1 system
Three posters, a ticket and a programme from two colours and one typeface.
One shape per night. The type does the rest.
Shae-Lynn McKenzie
Graphic design
